A New Identity for a Shared Future

Published: October 1, 2025

Author: Ximena Escalante

A New Identity for a Shared Future The American Immigration Council is a non-profit, non-partisan organization. Sign up to receive our latest analysis as soon as it's published.

In the courtroom, demanding fair processes can ensure justice and fairness under the law. Outside the courtroom, shifting narratives can change the way people think about issues and act toward one another. The Center for Inclusion and Belonging works at the intersection of narrative and behavior change, and our identity refresh reflects that unique role.  

The American Immigration Council is a leader in protecting due process, challenging unjust policies, and defending rights for immigrants that ultimately benefit us all. But laws and policies don’t exist in a vacuum, they are shaped by how people feel and their relationship to each other.  

The reality is that immigration is lived and experienced through everyday interactions. From the parent cheering on the same sports team at your kid’s school, to the neighbor who opens a small business down the street, immigrants are a core part of thriving communities, and it is these interactions that become opportunities for connection and unity. 

The Center for Inclusion and Belonging was created to reshape our understanding of who belongs in the places we all call home. After six years of working across a range of settings with diverse partners — from pluralism and bridge-building to narrative change and immigration — we recognized the need for a visual identity that could embody the values and spaces in which we operate.  

The butterfly at the heart of our new logo is more than a symbol, it’s a reminder of what we’re building together. While each wing is distinct, together they create movement. And that word matters. Movement is so deeply ingrained in the natural world: in the wings of a butterfly and in the flow of rivers and seasons. It is just as intrinsic to people. The freedom to move or stay, to build a life rooted in safety and opportunity, shapes what it means to be human.  

The word movement can also represent the power of people coming together for a collective cause. At the Center for Inclusion and Belonging, we carry both meanings of movement. We honor the movement of people and weave across disciplines to fortify a collective vision of belonging. And when belonging grows, it doesn’t just benefit one group of people, it strengthens the fabric of entire communities.  

Movements only grow when people come together, and that includes you! Building an expansive future requires all of us: advocates, researchers, storytellers, neighbors, and friends. We invite you to join this movement by engaging with our research, stories, and newsletter. And most importantly, by carrying the work of belonging into your own communities.  

Map The Impact

Explore immigration data where you live

Our Map the Impact tool has comprehensive coverage of more than 100 data points about immigrants and their contributions in all 50 states and the country overall. It continues to be widely cited in places ranging from Gov. Newsom’s declaration for California’s Immigrant Heritage Month to a Forbes article and PBS’ Two Cents series that targets millennials and Gen Z.

100+

datapoints about immigrants and their contributions

Give Today

Defend Immigrant Rights, Defend Democracy

logoimg